01Spirits Platform
National spirits distribution
The result
From quarterly guesswork to a live, shared number.
A modular AI layer deployed alongside their existing ERP, CRM and BI: an overnight forecasting agent for finance, and a field-activation companion for sales. One half for the numbers, one half for the floor, with humans in the loop the whole way.
On the finance side
Every night the agent re-forecast 357 live SKUs against historical anomaly patterns and eight external signals. By Monday: 38 SKUs flagged as moved more than 5%, 319 on track, $2.4M of full-year exposure surfaced — each with plain-English reasoning, and one candidate version ready for sign-off. Nothing overwritten.
On the field side
Fourteen reps and roughly 87 daily outlet visits became structured data through voice-to-CRM. Each rep opened a call card with suggested order quantities, peer-store benchmarks and talking points pulled from history — and every activation was tracked from launch through to outcome.
Where they were blind
As wholesaler tiers went dark, the agent inferred demand from order-cadence change points and triangulated it against retail analytics and their own sell-in, with a confidence level flagged on every number. They could finally see the parts of the market that were invisible before.
- Faster variance-to-response
- ~10×Faster variance-to-response
- SKUs re-forecast nightly
- 357SKUs re-forecast nightly
- Field activations tracked
- 100%Field activations tracked
- Systems overwritten
- 0Systems overwritten



